![Balmain launches first sneaker collection with personalisation pop-up at Selfridges | London Evening Standard | Evening Standard Balmain launches first sneaker collection with personalisation pop-up at Selfridges | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2019/06/25/15/photo-jun-24-5-17-18-pm.jpg?width=968)
Balmain launches first sneaker collection with personalisation pop-up at Selfridges | London Evening Standard | Evening Standard
![popshop no Twitter: "Balmain has taken over the iconic Corner Shop in Selfridges London with an exclusive sneaker customization area. Balmain has debuted a handful of sneaker styles, following the brand's rock-inspired popshop no Twitter: "Balmain has taken over the iconic Corner Shop in Selfridges London with an exclusive sneaker customization area. Balmain has debuted a handful of sneaker styles, following the brand's rock-inspired](https://pbs.twimg.com/media/D-FrVCzXUAAhFos.jpg)
popshop no Twitter: "Balmain has taken over the iconic Corner Shop in Selfridges London with an exclusive sneaker customization area. Balmain has debuted a handful of sneaker styles, following the brand's rock-inspired
![Balmain Luxury Clothing and Accessories Store, South Audley Street, London, England Stock Photo - Alamy Balmain Luxury Clothing and Accessories Store, South Audley Street, London, England Stock Photo - Alamy](https://c8.alamy.com/comp/2C92HKG/balmain-luxury-clothing-and-accessories-store-south-audley-street-london-england-2C92HKG.jpg)